Sunday, 16 January 2011

Creative Evaluation

How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Stages:

Throughout my evaluation I have used several screenshots. These have been accomplished by selecting the keys: cmd, shift, 3 simultaneously to gain an image of what is on my screen, these have then been saved instantly to my desktop as picture files and uploaded onto my blog. In addition to this, I have created Powerpoint slideshows using 'Microsoft Powerpoint' for Mac. Once the presentation has been completed, I have uploaded it to slideshare, a website which allows you to upload your own personal presentations. Once the upload has completed, i copied the code under 'Embed' and pasted it into my post which will appear on my blog, embedding the file for viewers to see. Also throughout my evaluation, I have used YouTube to upload a rough cut of mine and Ian's music video.

The most effective technology I have used throughout my evaluation process would have to be Slideshare. It made my blog more attractive and allowed me to contain lots of information on small slides so there was not too much detail in one single place. Slideshare was effective and easy to use and I would definitely use it again when wanting to convey large pieces of information and images.

Creative Evaluation

How did you use new media technologies in the construction and research, planning and evaluation stages?

Summary List of Technologies used throughout my entire process:

- Movie Editing Software:
iMovie

-Cameras and equipment used:
Blackberry Mobile 8520
Nikon D3000
Canon Digital Video
Tripod

Websites used:

Software used within Blog:
Youtube
Slideshare
Screenshots

Creative Evaluation

How did you use new media technologies in the construction and research, planning and evaluation stages?

Construction Stages Continued:

When it came to our music video, I wanted to ensure that we were using a software that allowed us to be precise with our editing, mainly due to the fact that we were incorporating a large proportion of lip syncing within our product.

When we started filming, we used one of the schools cameras which was a Canon Digital Video Camera. This camera is extremely easy to use and enabled myself and Ian to both use it whilst filming. The camera was easy to turn on and to playback footage we had already shot so we were able to look quickly at what was filmed and make modifications if they were needed. Personally I would like to have used a different camera if myself or Ian had one. This is due to the fact that our final outcome is quite grainy in some shots. On several occasions I would experiment with the lighting in order to make the footage less grainy, however this only worked on a small scale before making the video seem off coloured. I also found the camera to run out of charge very quickly even if it had been charging all night long which interfered with our timing on some occasions when trying to film. Although the camera proved to be a nuisance on a few occasions, it was simple and easy to use and nice and small meaning it was very portable so we were able to carry it around with us to different locations. Also when filming, we used a standard tripod which we would attach to our camera. This tripod had 3 levels, allowing us to film low down to the ground up to a height of around 7 ft. This enabled us to film low angled shots and high angled shots, however we often chose to use normal height shots as this would not belittle the characters in any way. We did however use a low angled shot to show the girl getting out of the car, and a shot angled down over the shoulder when the girl picks up the fallen lovehearts.


When it came to editing our footage, we uploaded what we had filmed via USB cable from the camera to the Apple Mac Desktop Computers in the editing suite within school. We used the programme 'iMovie' which enabled us to upload and edit our music video easily and efficiently. We were both familiar with this programme after using it during our AS task of filming and editing the opening sequence to a thriller film. This allowed me and Ian to edit our music video without teaching ourselves the basics and wasting time. In order to suit our genre of music, we did not want too many transitions, however to ease the continuation of quick cuts, we used a 'cross blur' transition which blurs the end of a frame into the beginning of the next frame. iMovie allowed us to place our song over our selected footage, however background noises from me and Ian filming could still be heard. To overcome this, we individually highlighted each shot, selected 'Audio Adjustments' and muted the volume on each shot so no background noises could be heard. I found iMovie extremely easy to work and the 'Precision Editor' allowed us to match the lip syncing scenes to the lyrics of the music extremely well. If i were to do this task again, I would use iMovie to help me edit.

Creative Evaluation

How did you use new media technologies in the construction and research, planning and evaluation stages?

Construction stages:

For our ancillary tasks, it was important that myself and Ian selected the right software that we were comfortable with using in order for us to achieve high quality, professional products. For our Digipak and Magazine Advert we first attempted to use 'Photo Serif'. We chose to use this as it was convenient and available to us on the school computers. However this programme was hard to maneuver and I found it challenging to achieve the look we had hoped for. Whatever we tried to do, we couldn't achieve properly without hindering the appearance of the product. So we decided against using this software, and looked elsewhere to create our ancillary texts.

Following this, we wanted to use free editing software, as we were both unwilling to download expensive editing programmes that we were unlikely to use again in the future. As a way of handling this, we found 'Picasa' which was a byproduct of Google. I really liked this software, however I found it very basic and was more suited to lightly editing photos and hiding blemishes or merely transforming the image to Black and white or Sepia. 'Picasa' offered little features when it came to editing on a larger scale eg. text, font, colour radius, exposure, tint and contrast, so as a result we strayed from using this. To combat this, we used 'GIMP' however disliked it within half an hour of using it. The software was extremely complex and we did not have the time to teach ourselves how to use it. It was frustrating by this point, as we had not yet found any editing software that we found easy to use, was free and offered a broad variety of features that would enable us to create a polished, professional product.

Ian thankfully found a 30 day free trial on Adobe, this was called 'Photoshop Elements 9'. Photoshop is a prestigious editing software and we were able to use this freely for 30 days which came as a great relief. I found this programme to be extremely easy to use and it offered many features that we were able to use. Photoshop Elements 9 allowed myself and Ian to achieve the high quality ancillary texts that we have and I would certainly use it again if I was in a similar situation.


Creative Evaluation



How did you use new media technologies in the construction and research, planning and evaluation stages?

Planning Stages continued:

After drawing up our storyboards, myself and Ian now needed to find out where our music video was going to take place. We set out to take photographs of possible locations and locations we were interested in, in order to upload to our blogs. As we did this during school hours, we were not well equipped with a high megapixel camera or tripod to take high quality photographs. Instead, we used my mobile phone - a Blackberry Curve 8520. Once we had taken the photographs, I uploaded these to my computer using a USB cable that plugged into my phone. This allowed me to select the appropriate files within the 'Finder' application on the MacBook and save the ones I had selected. From here, I proceeded to upload them onto my blog.




Creative Evaluation



How did you use new media technologies in the construction and research, planning and evaluation stages?

Planning Stages:

When beginning to plan our music video after deciding upon an artist, me and Ian began to draw up storyboards which we hoped to follow when filming and editing our music video. Once we had completed our storyboards needed to film our product, we had to show evidence on our blogs that we were ready to film. In order to do so, our storyboards had to be put onto our posts. For us to do this, we used a Canon Scanner which uploaded the materials to our chosen computer. From here we saved these files into a folder and accessed them using the 'add image' icon on the editing page of our blogs.

Creative Evaluation



How did you use new media technologies in the construction and research, planning and evaluation stages?

Research stages continued:

Whilst researching artist websites and artist branding, I was using Web 2.0 as a way of researching fast and efficiently what I wanted to know. When previously looking at the artist 'Lady GaGa', I used the popular search engine 'Google' to find the image I wanted. I wanted an image of her with the trademark lightening bolt, to do so i simply typed in to google images 'Lady GaGa lightening bolt' and found the image I wanted. From here I merely copy and pasted the image into the particular post I was working on at the time.




When researching artist websites, I wanted to show on my blog an exact image of what I was looking at. In order to do see I needed to print screen the image. As I am working on a MacBook, there is no 'prntscrn' button that would normally be found on a conventional PC keyboard. Instead, i had to press simultaneously, the keys: cmd, shift, 3. This took a snapshot of what I was looking at and saved automatically from my desktop. From here, I simply uploaded the image onto that post.