Sunday, 16 January 2011

Creative Evaluation

Audience Feedback:

After showcasing our music video during a lunchtime in the main hall at school, me and Ian received overall, positive feedback from the audience after we handed out questionnaires. From these, we were able to see what people thought about our video, how it could be improved, who they thought it was aimed at, and any other comments.

I was particularly pleased to receive the feedback that said our lip syncing matched the lyrics within the song. This was a great relief for both myself and Ian as we struggled with the precision editor on iMovie to get our lips to match the lyrics at the right time. Ian was particularly worried about the lip syncing, as he felt it should not be overpowering over the narrative concept of our video, however i pushed the idea as i felt it would break the video up, allowing the audience to see the artist more clearly and to also relate to our Digipak.

Me and Ian were also worried that the audience may not grasp the them of love strongly enough, however we were reassured by the results which told us that 100% of people who answered our questionnaires, noted that there was a strong theme of love and romance within our music video. This made me especially happy, as we steered away from Goodwin's Principle of Voyeurism and created our own way of establishing a romantic connection, meaning people may not notice this as well, however we were proved wrong by the results.

After extensive planning, me and Ian had came to the conclusion that our video's target audience were both male and female teenagers and young adults. I was slightly worried that the audience watching our video may not have grasped the age group, possibly thinking it might be for a more mature viewership. However, the questionnaire results proved us wrong, and the overall response from the audience was they believed our video was aimed at a demographic of teenagers aged 14 and above into early 20s. This is exactly what we had hoped for and I am particularly pleased that the audience viewing our video were able to make the connection with our video to it's target audience.

The negative responses we had received were all similar in what they found hindered our video. The audience watching our product said there could have been more variety in shots, more towards the end of the video. I personally feel that these are fair comments and I have discussed with Ian that if we were to do this again, I would prefer to have a broader variety of footage. The reason why we were lacking in extensive amounts of footage is due to illness, outside work and weather, all of which made great impacts on the amount of time we had to film before deadlines.

Overall, I am thoroughly pleased with the results we received from our questionnaires, despite the few negative comments, I feel me and Ian were able to achieve a good music video that audiences were able to enjoy and understand clearly.

Been having problems uploading the video of myself discussing my audience feedback. Blogger has been unsuccessful in uploading it for over 24 hours now. I will continue trying 17/1/2011

It is now 29/1/2011 and my audience feedback video has still been unsuccessful in uploading. I have tried every day since the 17/1/2011. I will continue trying

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