Album Art

When creating the cover to my Digipack, it is important that i take many factors into consideration in order to establish a good representation of the artist that I will choose to use.

• Genre: This is important as it will enable me to distinguish who the music is aimed at, what is appealing within that particular genre and what will inevitably attract the audience to the CD.
• Audience: By establishing who the target audience is, it will be easier to decide how to present the CD cover as I will gain information about what people look for when choosing the product.
• Imagery: Imagery is important as it depicts the artist in a negative or positive light. It is important that the right images and artwork is selected and that it represents the chosen artist in a realistic and positive way, creating an effective and well designed cover, rather than an over crowded and messy one.
• Font: This is highly important as the typography used must reflect the artist's music in a true way. It would be wrong to select a font such as 'Courier', which has connotations of a simplistic and acoustic artist when designing an album cover for a heavy metal band. The font used must coincide with the imagery and music contained within the CD and it's cover as it is a highly important factor when aiming to appeal to target audiences.