Me and Ian have come to the conclusion that the target audience for our music video should be teenagers both male and female between the ages of 13 - 18. We have chosen to aim our video at this age group as we interpret the lyrics of the genre of music to concern rather teenage, trivial issues about liking the opposite sex. We also feel that the sound of the music appeals to the younger generation as it makes use of instruments which can often be quite loud and energetic. The appearance of the artist is also important as his quirky, modern and fashionable image will be more pleasing to those between the ages of 13 and 18.
Within our video we are going to create our own image and branding for the artist. However this is quite difficult as his sound and appearance is similar to what we are both striving for. In order to overcome this, me and Ian are going to use locations and wardrobe to enhance the age of the teenagers. We might possibly place familiar items and images within the video enabling our target audience to recognise them and relate more easy, such as the latest fashions or fashion products.
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