Branding

Branding enables an artist to create an identity for themselves and those who follow branding, often use similar and recognisable images, sounds or clothing in order for audiences to familiarise themselves with the artist. I have chosen to use Lady GaGa as an example of branding, as her unique and almost niche style has created mass popularity and global recognition.

Each image I have presented below indicates that Lady GaGa has branded herself as unique and individual. Her recognisable images of the lightning bolt, jagged costume and black and white theme that correspond throughout her appearance and merchandise ensure that as an artist, she is easily noticed. The use of the lightning bolt can be seen in the image of her covering half of her face with her hand, revealing the lightning bolt on the other side. This indicates that Lady GaGa has almost made this symbol as her trademark so that audiences will recognise her. She has branded this lightning bolt onto a t-shirt with a black and white theme that also corresponds with her music video image. The black and white colour scheme can also be seen on her album cover as well as the trademark lightning bolt. In addition to this, the image of her performing live shows a costume that is sharp around the edges, bringing connotations back of that familiar symbol used throughout her image.